The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research establishes a benchmark of how insights are viewed and commissioned within brand-owning organizations, and the key criteria applied to what is considered 'good' and 'successful' research.Join study author Ray Poynter of NewMR and guest Kajoli Tankha of Microsoft to learn:Key findings from the research.How research customers are driving innovation, change and evolution of the insights and analytics industry.The growing demand for speed, instant feedback and digital solutions.
As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar and gain fresh perspectives and insights on:Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.How to take a more holistic view of brand health and leverage for future success.Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough understanding of it, make using data in content challenging. Tune in to learn how you can produce content, that despite this challenging backdrop: Avoids committing content sins which involve using data in ways that lack robustness, clarity and credibilityMakes you a quant-tent winner whose uses data to make their content meaningful, engaging and reputation-enhancing Turns content into quant-tent by effortlessly combining words and numbers together
In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands purchase and use research. The webinar discusses the key findings of this survey. In this session, Michelle Gansle, VP of Global Strategic Insights at McDonald?s, moderate a discussion of these and other issues being faced by clients with two client-side researchers: Barry Jennings, Director, Cloud + Commercial Business Planning Insights at Microsoft, and Nicole Umana, Global Lead, Agile Innovation at Mars Wrigley.
The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.
What is the difference between controllers and processors, and why is it important?Whether you are a controller, joint controller, or processor, it is critical that you assess your position and duties in relation to your data processing operations so that you are aware of your obligations.Because they decide what personal data is gathered and why, and have ultimate control over the data, controllers (including joint controllers) have additional obligations under the GDPR than processors, who must be careful to only process personal data in accordance with the applicable regulations.At the end of this webinar you will be able to determine:The status of the data controller, processor, joint-controller and third-party;Your responsibilities to individuals and supervisory authorities, as well as the penalties associated with non-compliance;How you can collaborate with other organizations to ensure you process personal data responsibly and respect individuals' rights.
Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on the ground, with purpose-driven activations and relevant product innovation.It was important to consider a more consumer inclusive and streamlined research approach, which could mitigate issues of language barrier and accessibility of such consumers across key African markets.Aligning with Unilever's consumer-centric approach, Borderless Access employed its bot-enabled WhatsApp quali-quant survey methodology. The automated chat-based research facilitated a more direct and natural connection with the audience and gathered insights from their day-to-day activities in real-time, inclusive of rich situational media materials in the form of video, images and voice recordings. Hence fulfiling Unilever?s need for more empathetic research content in a faster and more cost-effective way than traditional research.