Resources Library by ANA

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019

Authors: Matthew Beal, Ashley Woods

Companies: Google, Kantar

May 22, 2019

Home is a feeling

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...

Catalogue: Asia Pacific 2019

Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical

May 22, 2019

Let them speak!

In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...

Catalogue: Asia Pacific 2019

Author: Anne-Marie Moir

May 22, 2019

Unspeakable truths

Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...

Catalogue: Asia Pacific 2019

Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari

Companies: VF Corporation , Kantar

May 22, 2019

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019

Authors: Deanna Elstrom, Emi Nishiyama

Companies: Ipsos MRBI, Unilever

May 22, 2019

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019

Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho

Company: SKIM

May 22, 2019

The real story ends in Landfill

Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time,...

Catalogue: Asia Pacific 2019

Author: Crawford Hollingworth

Company: The Behavioural Architects

May 22, 2019

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019

Authors: Charisma de Jesus, Tony Li

May 22, 2019

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019

Authors: Siew Hoong Chan, Nasrin Shafeghat

Companies: MACROMILL, INC., Dentsu Macromill Insight

May 22, 2019