A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a lack of confidence. These obstacles link to the four key barriers mentioned earlier. Layering this with cultural norms that prevent women from owning a phone or accessing information has led to one of the most severe gender gaps when it comes to Internet usage and digital literacy. In conjunction with Tata Trusts, Google launched a digital literacy program as part of its Women will initiative in July 2015 called 'Internet Saathi' which literally translates to 'internet friend' in Hindi. The Internet Saathi program has transformed the lives of millions of women across rural India. By providing basic training on how to use a smartphone, it has provided inspiration for entrepreneurship, social change, and personal growth.