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Research reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Following a re-launch of Park Drive Tipped with a new pack and gift coupons, a number of follow-up advertisements have been created to be adapted for press and posters. The treatments are: 'The Big Taste', 'The Rich Taste', 'Gift Wrap' and 'At Last'....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on follow-up advertisements for Park Drive Tipped. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-follow-up-advertisements-for-park-drive-tipped


Research reports

Research report on attitudes to Atora Suet and reactions to advertising concepts

This research had two broad objectives: a) To obtain comprehensive information on consumer attitudes to suet cookery, and Atora in particular.b) To evaluate consumer responses to each of a number of creative concepts.Within the broad objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Research report on attitudes to Atora Suet and reactions to advertising concepts. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-to-atora-suet-and-reactions-to-advertising-concepts


Research reports

Report on qualitative research on attitudes to curtains

Plumbs (Drapers) Preston provides a mail order service for loose covers. They are now planning to develop a mail order service for ready-made curtains.The objectives of the research reported here were to examine consumer requirements in curtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Report on qualitative research on attitudes to curtains. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-to-curtains


Research reports

Qualitative research on Yeast-Vite D advertising

Three alternative treatments for the launch of Yeast-Vite D were drawn up for evaluation: 1. 'Announcing a natural tonic food supplement to keep you above par'. Visuals of a woman on bicycle, pack, and graph.2. 'Nerves? New Yeast-Vite D is the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Yeast-Vite D advertising . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yeast-vite-d-advertising-


Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Creative research on 'Energen'. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/creative-research-on-energen-


Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks


Research reports

Qualitative research on lawncare for Ciba-Geigy Ltd.

Ciba-Geigy originally commissioned research on the usage of, and attitudes towards, garden fertilizers. Ten depth interviews were conducted with gardeners who used various types of fertilizer. From the results of this first stage, Ciba Geigy decided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on lawncare for Ciba-Geigy Ltd.. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lawncare-for-ciba-geigy-ltd-


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Attitudes to emigration with a particular reference to Australia. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/attitudes-to-emigration-with-a-particular-reference-to-australia