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Research papers

INSIGHTS DRIVING SUSTAINABLE CHANGE

Join us for a special live recording of Talking Insights, featuring Brennda and Leila, winners of the RGT Prize and participants in ESOMAR?s Climate Community Circles. Their project, HidroRed: Tejiendo redes por el agua, explores the water access...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). INSIGHTS DRIVING SUSTAINABLE CHANGE. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/insights-driving-sustainable-change


Research papers
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing


Research papers
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Citation

(2025a, April 01). FoodFluence: Shaping Nutrition Trends Through Social Networks. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/foodfluence-shaping-nutrition-trends-through-social-networks


Research papers

The Omnichannel Experience

Inertia is often tricky and makes us believe we are still heading in the right direction. Even when we realise that we are drifting farther from our goal, breaking free can still be difficult until some brave soul takes the leap towards a new path...

Catalogue: LATAM 2025
Author:
Company: Mega Research
April 1, 2025
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Citation

(2025a, April 01). The Omnichannel Experience. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience


Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai


Research papers

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-


Research papers

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight-