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Research reports

Qualitative research on Quality Street commercials

Quality Street has been advertised for about three years using 'Gang' commercials in which each member of the gang represents a particular sweet. Two commercials have been developed with the intention of changing themessage to convey more about how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Quality Street commercials . ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-quality-street-commercials-


Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). NP.24: Two range possibilities. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/np-24-two-range-possibilities


Research reports

Qualitative research on Park Drive tipped

Gallahers currently market Park Drive tipped cigarettes The company intends to re-launch Park Drive Tipped in a flip-top pack, with coupons, in order to maintainthe loyalty of current Park Drive Tipped smokers and to regain some of those who have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on Park Drive tipped. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped


Research reports

Attitudinal research on Hessian wall coverings among architects and interior designers

The original objectives of the research were to test reactions to three product possibilities, and whether these offered sufficient advantages when appliedto standard natural Hessian, that they would be preferred to conventional Hessians by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal research on Hessian wall coverings among architects and interior designers. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/attitudinal-research-on-hessian-wall-coverings-among-architects-and-interior-designers


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Research reports

Co-op and unity biscuits

The objectives of this research were to establish consumer needs in the biscuit market and to recommend general modifications to the co-op lines in product range terms and specifically in relation to packaging. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1970
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Citation

, C. (1970a, August 03). Co-op and unity biscuits. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/co-op-and-unity-biscuits


Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/project-061


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-