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Research papers

The Architecture of Influence

In most studies of consumer behaviour, the built environment remains an invisible factor. Research commonly accounts for demographics, psychographics, media exposure and even digital footprints, but the spaces within which people live, walk, gather...

Catalogue: Congress 2025
Author: Rutu Mody-Kamdar
Company: Jigsaw Research
October 14, 2025
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Citation

Mody-Kamdar, R. (2025a, October 14). The Architecture of Influence. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/the-architecture-of-influence

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips? identity,...

Catalogue: Congress 2026
Authors: Fabienne Dittfurth, Paolo Tomasetta
October 14, 2025
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Citation

Dittfurth and Tomasetta (2025a, October 14). Better Than New. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/better-than-new-12853

Love and Hate

Polarisation is no longer confined to parliaments, protests, or election cycles with their heated ideological debates. It has moved into the everyday?shaping the clothes we wear, the products we buy, the media we consume, and the language we use?even...

Catalogue:
Author: Marta Bierca
Companies: WiseRabbit,
October 13, 2025
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Citation

Bierca, M. (2025a, October 13). Love and Hate. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/love-and-hate


Videos

Purpose Across Generations ? Leading Through Values, Mistakes, and Change

Generational wisdom and purpose-driven management come together in a fireside chat with Virginia Yanquilevich (CEO, Dopper) and tech founder Jordan Casey, exploring leadership through the lens of age, experience, values, and bold innovation.Merijn...

Catalogue: CEO Forum 2025
Author:
June 12, 2025
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Citation

(2025a, June 12). Purpose Across Generations ? Leading Through Values, Mistakes, and Change. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/purpose-across-generations-leading-through-values-mistakes-and-change


Videos

From Good to Gold

Join renowned Dutch Olympic field hockey coach Marc Lammers for a powerful session on leadership, innovation, and how to build high-performance teams through resilience, adaptability, and a future-focused mindset.Marc Lammers, Dutch Olympic Field...

Catalogue: CEO Forum 2025
Author:
June 12, 2025
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Citation

(2025a, June 12). From Good to Gold. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/from-good-to-gold-12804


Videos
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Citation

Damelincourt and Bretcha (2025a, June 12). Opening Remarks. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/opening-remarks


Videos

The World and Our Industry: Why Geopolitics Matters

How global shifts are reshaping our industry?and what leaders need to do about it.

Catalogue: CEO Forum 2025
Author: Ben Page
Company: IPSOS
June 12, 2025
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Citation

Page, B. (2025a, June 12). The World and Our Industry: Why Geopolitics Matters. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/the-world-and-our-industry-why-geopolitics-matters


Videos

Interactive Wrap-Up: Insight Exchange + Closing

An open floor for attendees to reflect, share takeaways, and discuss what's next.

Catalogue: CEO Forum 2025
Author:
June 12, 2025
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Citation

(2025a, June 12). Interactive Wrap-Up: Insight Exchange + Closing. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/interactive-wrap-up-insight-exchange-closing


Videos

POWERFUL INSIGHTS, OWNED ECOSYSTEM

Alpina has transformed its insights process, leveraging first-party data and retail assets to drive agile decision-making. This ecosystem boosts the visibility and impact of insights, allowing rapid responses to consumer needs and elevating Alpina's...

Catalogue: LATAM 2025
Author:
April 24, 2025
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Citation

(2025a, April 24). POWERFUL INSIGHTS, OWNED ECOSYSTEM. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem-12796