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Research reports

Qualitative research on 'Fresh' fabric washing liquid

The research was meant to decide whether or not 'Fresh' has seriouspotential amongst users of heavy ·duty products forhandwashing as well as light-duty users.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'Fresh' fabric washing liquid. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-fresh-fabric-washing-liquid


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
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Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-


Research reports

Qualitative research report on Midland Counties 'cooler' test commercial

BJI has developed a concept for a commercial forMidland Counties Ices. It consists of the themethat a refrigerator is a cooler which is in turnlinked with a prison, such that the products whichare given human characteristics of arms, legs andvoices...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 21, 1973
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Citation

, C. (1973a, December 21). Qualitative research report on Midland Counties 'cooler' test commercial . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-report-on-midland-counties-cooler-test-commercial-


Research reports

Qualitative research into two advertising approaches for sanitary towels

The general objective of this research was to find which oftwo advertising approaches for Kotex loops ('Testimonial' versus 'Reasons Why') had the greatest appeal and created the strongestidentification amongst the target groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1973
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Citation

, C. (1973a, December 15). Qualitative research into two advertising approaches for sanitary towels . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-two-advertising-approaches-for-sanitary-towels-


Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
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Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Qualitative research on Stronghold reformulations

In addition to the original Stronghold formulation whichpermits claims of disinfecting, cleaning, deodorizing, perfuming and fungicidal action, four reformulatedideas have been put forward for qualitative examination.These ideas are not seen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1973
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Citation

, C. (1973a, December 11). Qualitative research on Stronghold reformulations. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-stronghold-reformulations


Research reports

Research report on customers' attitudes to P.A.C.E.S in nuneaton

This research was commissioned to investigate customers'responses to the new system of collection and accountingknown as P.A.C.E.S. The new system has been piloted inNuneaton and Newcastle South branches and the research wascarried out in the former...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1973
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Citation

, C. (1973a, December 09). Research report on customers' attitudes to P.A.C.E.S in nuneaton. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/research-report-on-customers-attitudes-to-p-a-c-e-s-in-nuneaton


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-