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Research reports

Beecham's powders with menthol

The present research is concerned to further investigateconsumer reactions to the Beecham's Powders withMenthol concept. As this new menthol variant wouldbe marketed in different packaging to thestandard Powders, the research also undertook toexamine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). Beecham's powders with menthol. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/beecham-s-powders-with-menthol


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


Research reports

Report on qualitative research on Silvikrin advertising

It is planned to relaunch Silvikrin shampoo andhairspray in January 1973 on a conditioning platformas new Silvik reconditioning shampoo and hairspray.It is also planned to establish a common Silvikrinhaircare range identity. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Report on qualitative research on Silvikrin advertising. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-silvikrin-advertising


Research reports

Preliminary qualitative research in the brandy market

The research reported here was undertaken in order toinvestigate:1. Attitudes towards brandy and its relationship withother drinks;2. Habits and history of brandy drinking;3. Knowledge of brandy;4. Awareness and beliefs about brands with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Preliminary qualitative research in the brandy market. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/preliminary-qualitative-research-in-the-brandy-market


Research reports

Study of attitudes and behaviour of agents

The part played by agents in the Company's sellingoperation dictates that except in the introduction of newservices like the personal loan, it is to the agents thatthe Company must look for increased turnover - and, indeed,the agent is in some degree...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Study of attitudes and behaviour of agents . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/study-of-attitudes-and-behaviour-of-agents-


Research reports

Research report on Bemax

Bemax has been advertised for some time in thepress using a negative but sympathetic approach. The objectives of the research reported here wereto examine two alternative approaches in order toascertain which was the most appropriate both to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Research report on Bemax. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/research-report-on-bemax


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Qualitative research on Caramac Guardsman

Marketing have developed a new design wrapper and bar for2p Caramac, aimed at children aged 8 and under, incorporatinga guardsman design on both the wrapper and the bar. Theywish to carry out consumer research to determine reactionsto these in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Caramac Guardsman. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-guardsman


Research reports

Qualitative research on Planet in Conventry

This research was undertaken shortly after the launch ofPLANET in Coventry. Its purpose was to provide earlyfeedback on smokers' reactions to Planet and to the ideaof ST-S. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Planet in Conventry . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-planet-in-conventry-