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Research reports

Qualitative research on lager tv advertising for Carling Black Label

The general objectives of this research were toexamine responses to Carling Black Label advertising inthe context of:Men and women's attitudes to Lager as whole reactions to a selection of competitiveLager advertising.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research reports

Schreiber beds- Synectic groups

This research is rather different from the usual group discussions; the aim is to generate new ideas and new ways of looking at a familiar topic- in this case, beds.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Schreiber beds- Synectic groups. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/schreiber-beds--synectic-groups


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/image-research-


Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research reports

Van whit driver hire survey for Wilkison Transport Group Ltd.

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1973
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Citation

, C. (1973a, August 10). Van whit driver hire survey for Wilkison Transport Group Ltd.. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/van-whit-driver-hire-survey-for-wilkison-transport-group-ltd-


Research reports

Notes on discussion groups conducted on Du Maurier and Manikin

This research was undertaken in order to generate ideasfor a Du Maurier Super-C cigarette, and a Manikin Super-Ccigarette. Group discussions were held with selectedsmokers and the groups were conducted in a wide-rangingand creative way.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 9, 1973
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Citation

, C. (1973a, August 09). Notes on discussion groups conducted on Du Maurier and Manikin. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/notes-on-discussion-groups-conducted-on-du-maurier-and-manikin


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Young people and the cinema

The object of the research was to explore the attitudesof young cinema-goers aged 16-24 in two areas: 1. Their influence on current household purchasingand brand-selection even when the purchasingis not done by themselves over a range...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Young people and the cinema . ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/young-people-and-the-cinema-