Abstract:
The total research project was initiated in order to
derive a composite picture of how Thwaites as a company is
seen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
This could also be of interest:
Research Papers
Corporate image research reviewed
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
 
June 15, 1971
Research Papers
International corporate image research
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nicholas Winkfield
 
October 1, 1981
Research Papers
Changing the brand image
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
 
August 1, 1975
