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Research reports

Qualitative research on Fun Packs

In view of the recent appearance of 'Fun packs' containing miniatures of competitive products,normally Mars, Marathon, Galaxy, Ripple, and MilkyWay, this research sets out to investigate theconcept of such 'Fun Packs' and to assess theirappeal to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1973
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Citation

, C. (1973a, February 14). Qualitative research on Fun Packs. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fun-packs


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
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Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1973
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Citation

, C. (1973a, February 12). Kensitas Club. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/kensitas-club


Research reports

Long egg and hard-boiled egg

As part of their product and market developmentprogram for Long Eggs, Hard Boiled Eggs and Broken Eggs,J. Bibby Agriculture Limited require certain basicinformation from the catering segment of the market. This research was therefore designed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 10, 1973
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Citation

, C. (1973a, February 10). Long egg and hard-boiled egg . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/long-egg-and-hard-boiled-egg-


Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973
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Citation

, C. (1973a, February 08). Qualitative research on fishburgers. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fishburgers


Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on new campaign for Quality Street. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-campaign-for-quality-street


Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fine-blend-commercials-hedgecutter-and-cafe-


Research reports

Qualitative research on seasonal packs of boxed assortments

The general objectives of this research were to providea qualitative background to purchasing and consumptionof Christmas Packs. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on seasonal packs of boxed assortments. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-seasonal-packs-of-boxed-assortments


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe