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Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on new campaign for Quality Street. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-campaign-for-quality-street


Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-fine-blend-commercials-hedgecutter-and-cafe-


Research reports

Qualitative research on seasonal packs of boxed assortments

The general objectives of this research were to providea qualitative background to purchasing and consumptionof Christmas Packs. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on seasonal packs of boxed assortments. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-seasonal-packs-of-boxed-assortments


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe


Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research reports

Hatchery investment proposition

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 24, 1973
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Citation

, C. (1973a, January 24). Hatchery investment proposition . ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/hatchery-investment-proposition-


Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Nescafé packaging research in Ireland for Nestle's Ltd.. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/nescaf-packaging-research-in-ireland-for-nestle-s-ltd-


Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Advertising testing for Vedra. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/advertising-testing-for-vedra


Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973
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Citation

, C. (1973a, January 19). Qualitative research on attitudes to Schreiber. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-schreiber