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Research reports

Temana

Temana Ltd. is considering the marketing of a range of Home Securityfitments. The research involved the investigationof a number of promotional concepts. The research reported here was carried out in order to make a totalevaluation of all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Temana. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/temana


Research reports

Qualitative research into the visual appearance of carcass meat and meat approximations

Colworth Research Laboratory is currently progressingthe development of approximations to natural meat usingvegetable protein and reformed carcass meat.In order to act as a guide to development, informationis required into the visual criteria which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Qualitative research into the visual appearance of carcass meat and meat approximations . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-visual-appearance-of-carcass-meat-and-meat-approximations-


Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/nevis-advertising-test-10556


Research reports

Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap

The general purpose of thisresearch was to provide aid to creative and marketingjudgment in the development of a future advertising campaign.The specific objectives were: 1. To determine the absolute motivationalvalue of each expression as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 7, 1975
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Citation

, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-assessment-of-alternative-main-benefit-expressions-for-three-wishes-beauty-soap


Research reports

Project FF

Project FF is a new fragrance for women, designed to appeal primarily to single girls aged 17- 22 years. A secondary target for the product is all women aged 15- 35 years who areregular users of a fragrance during thedaytime.A concept has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 4, 1975
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Citation

, C. (1975a, July 04). Project FF. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/project-ff


Research reports

Qualitative research on Close-Up packs and fluoride concept

Several new pack designs have been developed for Close-Uptogether with some copy elements. The objectives of thisresearch were: 1. To assess reactions by Close-Up users and non-usersto the pack designs and copy elements in relation totheir current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1975
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Citation

, C. (1975a, July 03). Qualitative research on Close-Up packs and fluoride concept. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-packs-and-fluoride-concept


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Qualitative research on Belladonna

Previous research on Belladonna has elicited alternative names befitting with the pack and advertising concept. Further research was necessary to find an acceptablealternative name and to provide a check on the impactof the modified advertising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna-


Research papers

The state of the art

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Yves Castagnol
June 15, 1975
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Citation

Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/the-state-of-the-art