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The state of the art

Date of publication: June 15, 1975

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Yves Castagnol

Abstract:

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Yves Castagnol

Author

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Research Papers

A review of the state of art

Catalogue: Seminar 1988: Media And Media Research

Author: Rolf Speetzen

 

June 15, 1988

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Citation

Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-review-of-the-state-of-art


Research Papers

State of the art multi media index

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Simon Ortmann Nielsen, Søren A. Bronée

Company: Nielsen

June 15, 1994

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Citation

Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/state-of-the-art-multi-media-index


Research Papers

The state of the art in market segmentation in healthcare

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Howard Ziment, John Tapper

 

February 23, 2003

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Citation

Ziment and Tapper (2003a, February 23). The state of the art in market segmentation in healthcare. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare