Abstract:
This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.
Date of publication: June 15, 1975
Author: Yves Castagnol
Abstract:
This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.
This is a long description of some author details.
Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-review-of-the-state-of-art
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Ziment and Tapper (2003a, February 23). The state of the art in market segmentation in healthcare. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare