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Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Research papers
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Citation

Kurz, C. (2021a, October 25). Beyond 2020. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/beyond-2020-11786


Research papers
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785


Research papers
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Citation

Lepore, J. (2021a, October 25). Trust me, I'm a futurist.. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/trust-me-i-m-a-futurist--11783


Research papers
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Citation

Mociulsky, M. (2021a, October 25). Trends that impact and transform the Latin consumer. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/trends-that-impact-and-transform-the-latin-consumer-11787


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

Ten Question to Stop the Spread

At the end of November 2020, The EON Group and Tangere partnered to conduct a nationwide survey in the Philippines on public awareness, understanding and perceptions on HIV. Using the Tangere app, 4,500 Filipinos completed a ten-question survey over...

Catalogue: Vision and Values 2021
Author: Adam Crayne
Company: The EON Group
August 25, 2021
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Citation

Crayne, A. (2021a, August 25). Ten Question to Stop the Spread. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/ten-question-to-stop-the-spread


Research papers

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021
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Citation

González and Medina (2021a, July 30). Transforming Lives, Transforming Times . ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/transforming-lives-transforming-times--11763