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The Evolution of Market Research into 'Brandtech'

Date of publication: October 25, 2021

Catalogue: Vision and Values 2021

Author: Kyle Findlay

Abstract:

Kyle Findlay

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The Evolution of Market Research into 'Brandtech'

Catalogue: Vision and Values 2021

Author: Kyle Findlay

Company: Kantar

October 25, 2021

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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Research Papers

The evolution of the market researcher

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher


Research Papers

The evolution of the market researcher (German)

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher (German). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher-german-


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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher-german-