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The Evolution of Market Research into 'Brandtech'

Date of publication: October 25, 2021

Catalogue: Vision and Values 2021

Author: Kyle Findlay

Abstract:

Kyle Findlay

Author

This is a long description of some author details.

Research Papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Catalogue: Future-Proofing and Foresight

Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert

Companies: IPSOS, Pernod Ricard

April 14, 2022

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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research Papers

Do Androids Dream of Electric Research?

Catalogue: Congress 2022: 75th Anniversary

Authors: Judith Passingham, Mike Cooke

Company: ESOMAR

September 23, 2022

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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-

Catalogue:

Author:

 

January 1, 1970

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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org


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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org