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Research papers

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
June 15, 1992
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Citation

Staple and Mayrand (1992a, June 15). Diaries VS people meters. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/diaries-vs-people-meters


Research papers

Direct sales in life assurance

This paper describes, from the German viewpoint, the practical and legal problems of direct selling and the opportunities for its increased use in view of changes in consumer behaviour. The first chapter gives an overview of the current situation...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Eckart von Uckermann
June 15, 1992
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Citation

von Uckermann, E. (1992a, June 15). Direct sales in life assurance. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance


Research papers

Challenges for the toy business in the ’90s

Throughout the past thirty years the toy business has gone through important transformations - specially the move from small workshops of craftmen to dominating multinational companies, each trying to develop their competitive advantages. Toy...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jean-Paul Charpentier
June 15, 1992
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Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


Research papers

Conot

We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Marc Vincent, Annick Vincent
June 15, 1992
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Citation

Vincent and Vincent (1992a, June 15). Conot. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/conot


Research papers

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Ignac Kuller, Branco Pavlovic
June 15, 1992
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Citation

Kuller and Pavlovic (1992a, June 15). Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/health-food-between-western-and-eastern-countries--definitions-regulations-and-nutritional-approaches


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
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Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/behind-the-farm-gate


Research papers

How media/message synergy contributes to total quality perceptions

The purpose of this talk is to reaffirm the importance of understanding how consumers use quality information in their valuation of a brand. We show information that leads us to believe that consumers combine quality, convenience and personal...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Josh McQueen
June 15, 1992
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Citation

McQueen, J. (1992a, June 15). How media/message synergy contributes to total quality perceptions. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/how-media-message-synergy-contributes-to-total-quality-perceptions


Research papers

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Sean Ennis, Colin Mc Gilvray
June 15, 1992
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Citation

Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/technofear-its-influence-on-the-design-of-consumer-durable-p-products


Research papers

Technology - economic - policy change

This paper examines the role of some of the determinants of future changes in farming systems, production methods and agricultural land use. It draws heavily on the results of a study carried out on land use in the UK on the timescale 1985 - 2015....

Catalogue: Seminar 1992: European Agriculture In Transition
Author: John J. North
June 15, 1992
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Citation

North, J. J. (1992a, June 15). Technology - economic - policy change. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/technology---economic---policy-change