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Videos
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Citation

Broadbent, G. C. (2014a, June 15). Foundation for the future . ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/foundation-for-the-future-


Videos

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
June 15, 2014
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Citation

Fleetwood, D. (2014a, June 15). Free space. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/free-space


Videos

Inspiring action at O2

This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Baker, Nick Milne
Company: Quadrangle Research Group
June 15, 2014
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Citation

Baker and Milne (2014a, June 15). Inspiring action at O2. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/inspiring-action-at-o2


Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-


Videos

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
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Citation

Guelfand, G. (2014a, June 15). Qualitative research and neuroscience. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-and-neuroscience


Videos

ESOMAR global update

Global update speech regarding new technology, new data source and new privacy risk.

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Guy Rolfe
June 15, 2014
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Citation

Rolfe, G. (2014a, June 15). ESOMAR global update . ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/esomar-global-update-


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Videos

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
June 15, 2014
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Citation

Marangoni and Coradi (2014a, June 15). World Cup: Is it a good idea?. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/world-cup-is-it-a-good-idea-


Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
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Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179