Storytelling lunch briefing (Spanish)
Abstract:
Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Date of publication: June 15, 2014
Catalogue: Latin America 2014: Accelerating Growth
Company: Infotools
Author: Patricio Pagani
Abstract:
Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.
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Interviewer recruitment and training | Authors: Paul Howard Berent | |
The case of a centralized interviewer organisation | Authors: Elisabeth Noelle-Neumann | |
Market research in Denmark | Authors: Per Dam | |
Misunderstandings between advertising research men and creative men | Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent | |
The identity crisis of the market researcher | Authors: Kenn Rogers | |
How research can have greater creative utility | Authors: Keith Fell | |
The use of Telpex by creative men in an advertising agency | Authors: Günter Lott | |
The interview: "Weakest link in the survey chain" | Authors: Sebastian Herkommer | |
What the market researchers would like to ask the mathematicians | Authors: Theodor Harder |