Date of publication: June 15, 2014
Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Abstract:
Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.
This is a long description of some author details.
| Type | Title | Authors |
|---|---|---|
| Motivation research | Authors: Henry Durant | |
| Interviewer recruitment and training | Authors: Paul Howard Berent | |
| The case of a centralized interviewer organisation | Authors: Elisabeth Noelle-Neumann | |
| Market research in Denmark | Authors: Per Dam | |
| Misunderstandings between advertising research men and creative men | Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent | |
| The identity crisis of the market researcher | Authors: Kenn Rogers | |
| How research can have greater creative utility | Authors: Keith Fell | |
| The use of Telpex by creative men in an advertising agency | Authors: Günter Lott | |
| The interview: "Weakest link in the survey chain" | Authors: Sebastian Herkommer | |
| What the market researchers would like to ask the mathematicians | Authors: Theodor Harder |
Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved December 07, 2025, from
https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-