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Research papers
Researching a joke, are you kidding me?
When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....
Catalogue: Asia Pacific 2019
Authors: Radhika Venkatarayan, Prasunika Priyadarshini
Company: Karvy Insights Limited
May 22, 2019
Research papers
Redefining active listening
We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine...
Catalogue: Asia Pacific 2019
Authors: Mannon Wong, Roland Leung, Mary Li
May 22, 2019
Research papers
Internet Saathi: Building a digital India for all
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...
Catalogue: Asia Pacific 2019
Authors: Matthew Beal, Ashley Woods
Companies: Google, Kantar
May 22, 2019
Research papers
Home is a feeling
Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...
Catalogue: Asia Pacific 2019
Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical
May 22, 2019
Research papers
Let them speak!
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...
Catalogue: Asia Pacific 2019
Author: Anne-Marie Moir
May 22, 2019
Research papers
Unspeakable truths
Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...
Catalogue: Asia Pacific 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Companies: VF Corporation , Kantar
May 22, 2019
Research papers
Shrugging off gender inequality
We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...
Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019
Research papers
Overcoming barriers to purchase in online shopping environments
Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...
Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
Research papers
