Resources Library by ANA

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin

Company: ZappiStore

July 8, 2020

Brazil at Home 2020

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs....

Catalogue: ESOMAR TV: Brazil at Home 2020

Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes

July 2, 2020

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim

July 2, 2020

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim

July 1, 2020

Life in times of COVID, from shopping baskets to digital behaviour

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Oana Popa Rengle, Siamack Salari, Bogdana Gheorghe, Gabriela Carstoiu, Julien Zidaru, Steliana Ifrim

June 30, 2020

Future of Banking: Navigating with Market Research

Global fintech investment in 2019 reached a record of $135.7 billion invested across 2,693 deals according to KPMG. Singapore is a Big Red Dot on that map with fintech investment on the island having more than doubled in 2019 to US$861 million (S$1.2...

Catalogue: Webinars 2020

Authors: Phong Huynh, Patrick Tay, Tim Hill

June 25, 2020

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Nic Umana

Company: Mars Wrigley

June 18, 2020

Change leadership: Q&A session

Q&A Session, Change Leadership.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Sara Picazo Lutton, Charles Wilson, Michael Bowen

June 18, 2020

Social change today: Q&A session

Q&A Session, Social change today.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Sara Picazo Lutton, Aylon Steinhart, Jennifer Summers

June 18, 2020