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Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Webinars

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020
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Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/doing-more-with-less-11475


Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020
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Citation

Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola


Webinars

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves
August 20, 2020
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Citation

Frankovic et al. (2020a, August 20). The pollsters' survival kit in the world of Trump. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-in-the-world-of-trump


Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
August 12, 2020
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Citation

B.V., E. (2020a, August 12). A guide to certifying to ISO 20252 for Market Research. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/a-guide-to-certifying-to-iso-20252-for-market-research-11476


Webinars

Go from good to great with critical thinking skills

Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the...

Catalogue: Webinars 2020
Author: Susan Frede
August 5, 2020
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Citation

Frede, S. (2020a, August 05). Go from good to great with critical thinking skills. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/go-from-good-to-great-with-critical-thinking-skills


Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture


Webinars

Leveraging storytelling in a digital world

We are like fish and stories are the water we swim in without ever even thinking about it. So spend an hour with a master teacher, Prof. Richard Krevolin, and start thinking about the stories you are telling.Prof. Krevolin will take us on a...

Catalogue: Webinars 2020
Authors: Richard Krevolin, Dinesh Ramchandani, Anila Shrivastava
July 17, 2020
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Citation

Krevolin, Ramchandani and Shrivastava (2020a, July 17). Leveraging storytelling in a digital world. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/leveraging-storytelling-in-a-digital-world