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Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos

YES (Young ESOMAR Society) Award

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on...

Catalogue: Insights Festival 2020
Authors: Iuliia Zhuk, Vardhini Ramesh, Joleen Chan, Matthew Hellon, Jennifer Wachtman, Alice Carver, Bessie Pike
September 14, 2020
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Citation

Zhuk et al. (2020a, September 14). YES (Young ESOMAR Society) Award. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/yes-young-esomar-society-award


Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you-


Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
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Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground


Videos

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: Beyond Research Srl, Faster Horses
September 14, 2020
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Citation

Dell'Isola and Mayne (2020a, September 14). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/post-covid19-a-brand-blueprint-for-the-future


Videos

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020
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Citation

Corrales, C. (2020a, September 14). Impactos de pandemia para os pesquisadores Brasileiros. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/impactos-de-pandemia-para-os-pesquisadores-brasileiros


Videos

Virtually happy

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right...

Catalogue: Insights Festival 2020
Author: Stephanie Davies
Company: Laughology
September 14, 2020
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Citation

Davies, S. (2020a, September 14). Virtually happy. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/virtually-happy


Videos

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 14, 2020
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Citation

Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/from-accountability-to-incrementality


Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
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Citation

González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/deconstructing-the-media-market-constructing-a-new-way-to-measure-ad-efficiency