Abstract:
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
Research Papers
Marketing beyond instincts
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020
Research Papers
The new face of customer experience
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Rajiv Lamba
Company: SurveySensum
November 2, 2020
Research Papers
The consumer matrix: How to save the humans
Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
