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Future proof strategies

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Abstract:

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Gonzalo Roqué

Author

This is a long description of some author details.

Tomás L. Ortiz Ferrer

Author

This is a long description of some author details.

Juan Ignacio Urani

Author

This is a long description of some author details.

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Citation

Roqué, Ortiz Ferrer and Urani (2020a, October 19). Future proof strategies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/future-proof-strategies