Abstract:
In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very few points which seem to me to have major significance to us as market-researchers.
Research Papers
The use of "respondent-based intelligent" surveys in cross-national research
Catalogue: Latin America 2002
Authors: Marilyn Parrett, Michael Francesco Alioto
Company: RDA Group, INC
May 12, 2002
Research Papers
The myth of the invincible global brand
Catalogue: Latin America 2008
Authors: Jorge Alagon, Nigel Hollis
Company: KANTAR TNS Malaysia
May 13, 2008
Research Papers
The evolution of a Latin American audit process
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 15, 1998
