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Research developments in North and South America

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: E. C. Wilson

Abstract:

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very few points which seem to me to have major significance to us as market-researchers.

E. C. Wilson

Author

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Research Papers

The use of "respondent-based intelligent" surveys in cross-national research

Catalogue: Latin America 2002

Authors: Marilyn Parrett, Michael Francesco Alioto

Company: RDA Group, INC

May 12, 2002

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Citation

Parrett and Alioto (2002a, May 12). The use of "respondent-based intelligent" surveys in cross-national research . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-use-of-respondent-based-intelligent-surveys-in-cross-national-research-


Research Papers

The myth of the invincible global brand

Catalogue: Latin America 2008

Authors: Jorge Alagon, Nigel Hollis

Company: KANTAR TNS Malaysia

May 13, 2008

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Citation

Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand


Research Papers

The evolution of a Latin American audit process

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: George Ivie, Nick Terlizzi

Company: Ernst and Young Services Pty Ltd

June 15, 1998

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Citation

Ivie and Terlizzi (1998a, June 15). The evolution of a Latin American audit process . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-evolution-of-a-latin-american-audit-process-


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Citation

Wilson, E. C. (1961a, June 15). Research developments in North and South America. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-evolution-of-a-latin-american-audit-process-