Abstract:
In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very few points which seem to me to have major significance to us as market-researchers.
This could also be of interest:
Research Papers
Market Research in North America
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Laurence N. Gold
 
September 22, 2002
Research Papers
The role of South America in the Genius Loci Lab
Catalogue: Latin America 2001
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
May 1, 2001
Research Papers
Global developments in competitive intelligence
Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Ruth Stanat
Company: SIS International Research
March 1, 1999
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