Abstract:

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the Establishments-FMDS has been positively judged and accepted by the leading banking and insurance companies. The success of the Establishments- FMDS lies mainly in the fact that it was developed in close cooperation between market researchers from Infra- test and the companies involved as well as banking and insurance experts. In addition it was conceived as a multi-client study and therefore does not overburden the budgets of the single companies.