A market with fine prospects

Author: Heinz Alpers


The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this early stage is to give you a brief outline of its principal, findings: The study Includes three sections: 1) a sample survey among inhabitants of the Federal Republic of Germany from 15 years of age onwards who engage in amateur handcrafts; 2) an inquiry among retail dealers in medium and large towns specialising in supplies for amateur craftsmen; 3) an inquiry among (professional) handicraftsmen whose services are in part no longer called upon by amateur craftsmen.

Heinz Alpers


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