Abstract:
The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this early stage is to give you a brief outline of its principal, findings: The study Includes three sections: 1) a sample survey among inhabitants of the Federal Republic of Germany from 15 years of age onwards who engage in amateur handcrafts; 2) an inquiry among retail dealers in medium and large towns specialising in supplies for amateur craftsmen; 3) an inquiry among (professional) handicraftsmen whose services are in part no longer called upon by amateur craftsmen.
Research Reports
Qualitative research on Wendy Craig Commercials and advertising concepts for Polycell products
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 3, 1973
Case Studies
Strategic planning and visual communications
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
 
June 15, 1983
Research Papers
Makers revolutionise making
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ayobamidele Gnädig, Maria Wronka, Dominic Eberhardt
 
November 18, 2015
