Resources Library by ANA

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: John Smurthwaite, Henri Wallard

Company: KANTAR TNS Malaysia

June 15, 1998

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Guy Potter, Kurt Thompson

Company: The AMI Company

June 15, 1998

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998

Author: Iain MacKay

June 15, 1998

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lex van Meurs

Company: GfK

June 15, 1998

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998

Author: David Walker

June 15, 1998

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998

Authors: James D. Peacock, Jeanette Sundberg-Cohon

June 15, 1998

Evaluating and enhancing Internet web sites

This paper presents case histories of several Internet-based research programs intended to evaluate and enhance Web sites. Findings from these “on-line” studies are compared to an off-line study in which Internet sites were evaluated...

Catalogue: The Worldwide Internet Seminar 1998

Author: Scott Young

Company: Perception Research Services International

June 15, 1998

Higher added value from marketing research

Today’s European automotive industry places increasing pressure on market researchers to carry out more and better research yet market research budgets are squeezed. This paradox creates an untenable situation. Internal clients are disappointed...

Catalogue: International Automotive Marketing Conference 1998

Author: Joop van der Vegt

June 15, 1998

Linking brand imagery with preference

This paper discusses the relevance of brand image measurement to the current marketing role, and the importance of perfecting suitable measures and analysis procedures for different markets. It is argued that many of the conventional approaches can...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Rory P. Morgan

June 15, 1998