Resources Library by ANA

Tuning into TV Ads

It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a study of TV ads across 5 Asian markets utilising...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon

Company: Cimigo

April 7, 2013

What the eyes don't see, the heart can't feel!

Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Kartikeya Kompella

April 7, 2013

Baring it all

With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is unique. Her identity is still deeply rooted in her...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Christina Inocentes, Chris Casanare, Bing Natividad

Company: Ipsos MRBI

April 7, 2013

Brands without borders

This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia. Mizone is a beverage brand that has grown strongly in the APAC region, with an independent brand voice in different...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Philip McNaughton, Dewi Larasati

Company: Face

April 7, 2013

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Satyam Viswanathan

April 7, 2013

The modern nomad in Asia

According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million people today. This phenomenon makes societies across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Stephanie Herold

April 7, 2013

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

April 7, 2013

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Priti Mehra, Bhomik Chandna

Company: KANTAR TNS Malaysia

April 7, 2013

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan

Company: INTAGE HOLDINGS Inc.

April 7, 2013