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24/7 diginography

Date of publication: April 7, 2013

Catalogue: Asia Pacific 2013: Asia On The Move

Company: INTAGE HOLDINGS Inc.

Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan

Abstract:

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online, mobile and the status-sphere lifestyles of today's consumers. The presentation will investigate their everyday lives, with emphasis on the unconscious part through observations made beyond spoken words and analysis ability in relation to colour symbolism.

Dangjaithawin Anantachai

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Rosesanant Punithipandkul

Author

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Kanita Tungworapojwitan

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Citation

Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/24-7-diginography