Resources Library by ANA

Maximum difference scaling for a more refined insight in consumer preferences

Maxdiff is claimed to be a promising method, better than classical ranking methods and even proclaimed a 'poor man's conjoint', easy to use and interpret. Can it live up to these promises, or is it actually just another method?The authors applied the...

Catalogue: Innovate 2006

Authors: Maureen Bannik, Frank Berkers

Company: SKIM

May 10, 2006

Creative consumer

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and...

Catalogue: Innovate 2006

Author: John Kearon

Company: BrainJuicer

May 10, 2006

Platform for open collaborative exploration of product innovation opportunities

This paper describes the problems of identifying future innovation opportunities in domains, supporting emergent understanding of opportunities among collaborators and applying the knowledge about opportunities in the product innovation...

Catalogue: Innovate 2006

Author: Jokko Korhonen

May 10, 2006

Harnessing consumer insight to drive innovation

Why is innovation such a struggle? The greatest challenges most organizations face when innovating lie within their own organization, people and working practices.Successful commercial organizations tend to focus on quantitative metrics, are...

Catalogue: Innovate 2006

Authors: Aunia Grogan, Vivek Banerji

Company: McKinsey & Company

May 10, 2006

Innovation combining art, engineering and social-economy science

This paper presents two aspects of innovation for companies that fall into the class of 'solution providers'. The paper first provides a quantitative analysis of what drives the professional's perception of an innovative company.Data from an...

Catalogue: Innovate 2006

Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran

Company: Moskowitz Jacobs Inc.

May 10, 2006

What drives innovation?

An effort to understand innovation drivers - those factors that motivate and shape innovation efforts, and determine their success or failure - seemed to be a promising way to discover what factors make for success and failure in innovation.The...

Catalogue: Innovate 2006

Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan

Company: Decision Analyst, Inc.

May 10, 2006

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006

Author: Ray Poynter

May 10, 2006

Decoding innovation

What is innovation? How can it be researched? Semiotics views innovation as a linguistic and cultural phenomenon. It offers a chance to identify what innovation means to its users and to consumers; how they know it when they see it; how they agree on...

Catalogue: Innovate 2006

Author: Rachel Lawes

May 10, 2006

How ethnic media is researched in the UK

UK media and marketers have been slow to react the growing ethnic population in the UK. No representative measurement exists on any media currency and few advertisers address this audience and ethnic media exclusively.Whilst large scale qualitative...

Catalogue: Global Diversity 2006

Author: Denh Dip

May 8, 2006