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Creative consumer

Date of publication: May 10, 2006

Catalogue: Innovate 2006

Company: BrainJuicer

Author: John Kearon

Abstract:

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and applications for organizations.

John Kearon

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Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creative-lab


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Blachowska, M. (2007a, May 07). From consumer connection to consumer insight. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-consumer-connection-to-consumer-insight


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Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development


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Citation

Kearon, J. (2006a, May 10). Creative consumer. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development