Resources Library by ANA

The acculturation of Hispanic households

This study explores the acculturation process as a bilinear multidimensional change process across generations. As such, acculturation was measured employing consumers' selective change process in language preferences, ethnic identification, and...

Catalogue: Global Diversity 2006

Authors: Cecilia Alvarez, Peter R. Dickson

May 8, 2006

Research World (May 2006)

The football World Cup this summer in Germany is, together with the preceding qualifying games, one ofthe largest competitions in the world. Its importance is enormous -it has a huge impact on productivity and media behaviour, as well as consumption,...

Catalogue: Research World 2006

Author: ESOMAR B.V.

May 1, 2006

Research World (April 2006)

‘The Creative Imperative’ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...

Catalogue: Research World 2006

Author: ESOMAR B.V.

April 1, 2006

Revue Française du Marketing (Avril 2006)

Ce numéro de la Revue Française du Marketing analyse la relationentre le consommateur et la marque sous trois «angles de vue». Ce numéro de la Revue Française du Marketing ne prétend pas couvrir tout lechamp des travaux sur la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2006

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006

Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Company: McKinsey & Company

March 19, 2006

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

Women's views on their portrayal in advertising

This presentation describes how women see themselves today, it explains how women think they have changed and it explores what is currently important to women in terms of their values.The presenters also aim to help brand owners reach for fresh...

Catalogue: Asia Pacific 2006

Authors: Sunanda Brahma, Gillem Lawson

March 19, 2006