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Magazines

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004
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Citation

B.V., E. (2004a, September 01). Research World (September 2004). ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/research-world-september-2004-


Research reports

ESOMAR Annual Market Study 2003

This report, which covers the year 2003, is the sixteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2004
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Citation

B.V., E. (2004a, September 01). ESOMAR Annual Market Study 2003. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/esomar-annual-market-study-2003


Research papers

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Balendu Shrivastava, Bhupendra Mathur
Company: IMRB International
August 5, 2004
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Citation

Shrivastava and Mathur (2004a, August 05). Can MR help 'disclose' what vested interests want to actively 'suppress'?. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/can-mr-help-disclose-what-vested-interests-want-to-actively-suppress-


Magazines

Research World (July/August 2004)

The object is to review whether opinion polls are subject to the principal requirements of professional standards and best practices. The review should include the ESOMAR/WAPOR Guide to Opinion Polls (last revised in 1998) and identify which new...

Catalogue: Research World 2004
Author: ESOMAR B.V.
August 1, 2004
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Citation

B.V., E. (2004a, August 01). Research World (July/August 2004). ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/research-world-july-august-2004-


Magazines

Revue Française du Marketing (Juillet 2004)

Ce numéro consacré à la Grande Distribution se propose d'aborder quelques-uns deces défis et d'évaluer les difficultés que rencontrent les entreprises dansl'élaboration et la mise en oeuvre des nouvelles stratégies et des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2004
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Citation

, A. (2004a, July 01). Revue Française du Marketing (Juillet 2004). ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2004-


Research papers

Measuring television viewership through a multi-method approach

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - the Nielsen Media Research (NMR) national people...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney
June 18, 2004
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Citation

Terhanian, Bremer, Thomas and Delaney (2004a, June 18). Measuring television viewership through a multi-method approach. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/measuring-television-viewership-through-a-multi-method-approach


Research papers

Pre-testing technological developments and their market introduction

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools. This happened in April 2002 in Germany when the client, ZDF,...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bernhard Engel
June 18, 2004
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Citation

Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/pre-testing-technological-developments-and-their-market-introduction


Research papers

You'll have to see this!

In 2002, in collaboration with MarketResponse Netherlands, Ster devised a new method for the measurement of the processing of television ads by audiences.This paper will describe how this method was developed and how it is used for measuring ad...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Bas de Vos, Marije Andela
June 18, 2004
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Citation

de Vos and Andela (2004a, June 18). You'll have to see this! . ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/you-ll-have-to-see-this-


Research papers

Media multiplexing in the United States

This paper investigates the phenomenon of media multiplexing whereby people consume small amounts of media content and then switch to another media channel.A profile of the differences in media multiplexing among a number of demographic groups is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Max Kilger
June 18, 2004
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Citation

Kilger, M. (2004a, June 18). Media multiplexing in the United States. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/media-multiplexing-in-the-united-states