Abstract:
It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of education, training, teaching and coaching. Examples could be the development of new curricula worldwide, recognized diplomas, exchange programs or attractive programs in top business schools where future managers get their post graduate education. All this will not yield concrete results overnight. However, adding new skills, creating new talent and the improved exposure of the profession at higher management level will all lead to a brighter future.
Magazines
Research World (September 2007)
Catalogue: Research World 2007
Author: ESOMAR B.V.
 
September 1, 2007
Magazines
Research World (March-April 2018)
Catalogue: Research World 2018
Author: ESOMAR B.V.
 
April 1, 2018
Research Papers
Digital characters
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
