Resources Library by ANA

Market research, accountability, outcome focus and service standards

Market research plays a significant role in the new business practices of the Australian government public sector. This paper summarises the major reinvention of the Australian government public sector since the mid-1980s.It outlines six case studies...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Catherine Argall, Natalie Wearne, Peter Bycroft

May 9, 2004

Getting closer to citizens

Relationships between governing bodies and the people are fundamental, but have often been taken for granted. Over recent years in the United Kingdom, the policy and strategy laden world of local and regional government has been struggling to find...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Adrian Britten, Alan Branthwaite

May 9, 2004

Give them what they want

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics to help develop a better understanding of the...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Jaime Rose, Margaret Callaghan

Company: Ipsos MRBI

May 9, 2004

Net impact

The European public sector is faced with significant pressure to more efficiently deliver citizen services and simultaneously make their services available online.With a spectrum of pending public sector initiatives, including the European...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Andrew Elder, Scott Brown, Douglas Frosst

May 9, 2004

The way we drink

This paper describes the research conducted in 2003 to inform the development of a social marketing and public education programme to promote 'more moderation and less harm' among New Zealand drinkers.The paper provides a brief summary of the...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Pete McMillen, Sandra Kirby

May 9, 2004

Migrating consumer research to public policy

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measurement and segmentation.Rather than relying on...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Hollis Ashman, Howard R. Moskowitz, Ira Teich

Company: Moskowitz Jacobs Inc.

May 9, 2004

Revue Française du Marketing (Mai 2004)

Le dernier numéro de la RFM consacré à la satisfaction des clients date de 1993. Ilétait nécessaire dix ans plus tard de faire le point, même si quelquesarticles isolés ont été publiés depuis. L'objectif de ce numéro...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2004

Wee yet mighty: Latin America's kids

Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes. The influence they exert or their consumption habits are not identical across the different...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Mónica La Madrid, Telma Urich

Company: Markwald La Madrid & Asociados

April 18, 2004

Asking consumers what they want when they don't know the answer

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Author: Ben Lovejoy

Company: KANTAR TNS Malaysia

April 18, 2004