Resources Library by ANA

Renewing market segmentation

The intent of this paper is to present researchers with an innovative use of state-of-the-art tools to solve problems that are too often glossed-over. The usual and standard tools and methods of benefit segmentation as practiced by most researchers...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Steve Cohen, Paul Markowitz

September 22, 2002

Popular classes

The market potential of low-income social groups (low class or popular classes) has been underestimated by multinational companies and thus, this public has not been able to access global brands. It is believed that low classes, due to their scarce...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Fábio Mariano, Rafaela Castillo

September 22, 2002

Research World (September 2002)

Market researchers should be comfortable with taking more risks and trying to elevate their position proactively. That's the major challenge currently posed to the industry,.

Catalogue: Research World 2002

Author: ESOMAR B.V.

September 15, 2002

ESOMAR Annual Market Study 2001

This report, which covers the year 2001, is the fourteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2002

Research World (July 2002)

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4%...

Catalogue: Research World 2002

Author: ESOMAR B.V.

July 1, 2002

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Company: Nielsen

June 14, 2002

TV needs radio

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and TV campaigns in a comparable way. A total of eight...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Gerhard Franz, Christoph Wild, Uwe Domke

June 14, 2002

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 14, 2002

Listen and pay attention!

This paper describes the development of a new research method that defines the qualitative processing of radio ads in quantitative terms. The authors conducted the research to learn more about how ads are processed by the audience, in addition to the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Nicole Engels, Bas de Vos

June 14, 2002