Research World (July 2002)

Date of publication: July 1, 2002

Catalogue: Research World 2002

Author: ESOMAR B.V.

Abstract:

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4% over 2000. It is the fourth consecutive year of growth decline according to the US market research newsletter, Inside Research. After 2.8% inflation, net spending increased by just 1.2%.

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