Resources Library by ANA

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth

Companies: GfK, Swiss Broadcasting Corporation

June 14, 2002

Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

June 14, 2002

Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the evaluation of the station's performance, it presents...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira

Company: IBOPE Inteligencia

June 14, 2002

Media under threat?

One difficulty in accurately predicting the media future through research is that most studies are conducted on the general population. It is well known that older generations are less willing to accept change and are least affected by it. We can...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Author: Sheila Byfield

Company: MindShare

June 14, 2002

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Barbara L. Zack

June 13, 2002

Brand-to-media consonance assessments

This paper describes the work conducted by Kohler Co. and Brand Keys, Inc. in support of a Brand-to-Media Consonance Model as a way of optimizing traditional media planning tools. Media planning has become increasingly difficult: the lines are...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Robert Passikoff, Manuel Gutierriez

Company: Brand Keys, Inc.

June 13, 2002

Media planning enters the 21st century

There are two parts to this paper. The first part describes the authors' use of market datasets (currency or other), their objective in preserving them and the resulting (and different) approaches taken in the United Kingdom and United States. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Melissa Heath, Lisa Rudman, Michelle Crellin

June 13, 2002

Magazines

A media plan that uses magazines for advertising and targets opinion leaders can make use of two levers which involve interpersonal communication: the first is quantitative because opinion leaders are over-exposed to magazines and have more contacts...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Bruno Schumutz, Eric Vernette

June 13, 2002

Multi-media reach/frequency and optimization

The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option. From the perspective...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub

June 13, 2002