Resources Library by ANA

Market and competitive intelligence

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Fredrik Nauckhoff

March 1, 1999

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: David Smith, Jonathan Fletcher

Company: DVL Smith Ltd

March 1, 1999

Business intelligence and competitive intelligence

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Gustavo Mendez-Kuhn

March 1, 1999

The bridge between market research and competitive intelligence

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial groups. A precise presentation of the different...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Francis Jakobiak

March 1, 1999

Competitive intelligence in Europe

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis is being diluted as an increasing number of...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Chris West

March 1, 1999

Revue Française du Marketing 1999 (N. 173/174)

Ce numéro spécial de la Revue Française du Marketingtémoigne de la vitalité d'un champ disciplinaire dontl'ADETEM avait pressenti très tôt l'importance (lapublication de son ouvrage sur l'action marketing desentreprises...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 1999

Market entry in China

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision- making in the soybean milk business...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Peter Read

March 1, 1999

A global approach to marketing mix optimisation

This paper demonstrates consumption-oriented forecasting techniques to explain the influence of individual economic fields relevant to the purchase decision on the marketing mix variables of a company. New statistical methods have been developed to...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Bernd Schantz, Rudolf Lewandowski

March 1, 1999

Effective competitive intelligence techniques for industrial markets

In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Richard Beswick, Stefan Binner

Company: bms marketing research + strategy

March 1, 1999