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Subscriber loyalty measurement and management throughout Latin America

Date of publication: June 15, 1999

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Company:

Authors: Cary J. Nadel, Sandro Mesquita

Abstract:

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are critical to the success of Galaxy Latin America in delivering satellite television services in Latin America.

Cary J. Nadel

Author

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Sandro Mesquita

Author

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Citation

Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/eat-fresh-latin-america-