You searched for: "*"

ANA has found 11766 results for you, in 169 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The new French magazine survey

The present paper explains why the French press decided to create a new readership measurement tool. It discusses the technical and political reasons behind the change in the screen, the choice of vertical questioning, the introduction of a question...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Jean-Louis Marx
June 15, 1994

Research papers

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Tony Wearn, Richard Windle
Company: British Broadcasting Corporation (BBC)
June 15, 1994

Research papers

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1994

Research papers

Share of mind or how to do media planning in saturated markets?

More and more we seem to understand that the aim of media planning cannot alone mean to select the best bargain within the advertising vehicles available. An optimum use of media requires the integration of media planning along with the actual...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Rolf Speetzen
June 15, 1994

Research papers

Should advertising spend be maintained at all costs?

In the course of this paper, are the results of a study which has examined brands over 20 years. Advertising is the continuous theme but each is examined in conjunction with other influential strategies ranging from sales promotions to product...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Sheila Byfield, Allan Breese
Companies: Ogilvy, KANTAR TNS Malaysia
June 15, 1994

Research papers

The dialogue wheel

This paper serves as an introduction to the use of a comprehensive model for managers engaged with direct marketing and the use of market systems in B-t-B marketing. The DialogueWheel was first presented to six Scandinavian companies and has been...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Gorm Kunøe
June 15, 1994

Research papers

The economic impact of the growth in off-patent production of farm inputs

This paper outlines a regional analysis of the off-patent manufacture of agrochemicals in Europe, the Far East and Latin America. The volumes of sales turnover produced by this manufacturing sector are identified, and the range of chemical types...

Catalogue: Seminar 1994: From Farmer To Consumer
Author: David D. Murray
June 15, 1994

Research papers

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jerker Nilsson, Petri Ollila
June 15, 1994

Research papers

Unusual bedfellows

In 1993 Girobank decided to embark upon a mystery shopper exercise to provide information as input to its Total Quality management system. Girobank had already undertaken regular monitoring of its customer service through continuous customer surveys...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: John Buckle, Sarah McKee
Company: MSS Research
June 15, 1994