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Dover, Croft and Kopp (1994a, June 15). Developing a global brand. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/developing-a-global-brand
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
McNeil and Carpenter (1994a, June 15). Is customer satisfaction really reflected in traditional customer satisfaction measures?. ANA - ESOMAR. Retrieved April 26, 2024, from
Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/brand-transfer
Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/media-observer
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Fasterding, F. (1994a, June 15). Structural change in agriculture due to demographic processes. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/structural-change-in-agriculture-due-to-demographic-processes
Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Peel and Johnston (1994a, June 15). Mystery shopping it volume products making the channel accountable. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/mystery-shopping-it-volume-products-making-the-channel-accountable