Resources Library by ANA

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

February 1, 1996

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Gill Norriss

February 1, 1996

Swedish agricultural co-operatives in the European Union

After Sweden became a member of the European Union, an uncertain period arised for the Swedish agricultural co-operatives. Before agricultural co-operatives operated on the domestic market. The surplus production was exported with export subsidies....

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: G. J. Hendriks, Corne van de Klundert

February 1, 1996

A consumer-oriented approach to the marketing of food products

There is a growing recognition that successful marketing of food products should take the consumer, the ultimate judge in the market, as point of departure. This will allow producers to add value to their products while consumer needs will be more...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Anke Audenaert, Jan-Benedict Steenkamp

February 1, 1996

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1996

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Francisco Gomes da Silva

February 1, 1996

Farmer's image of and attitudes towards seeds and genetic research since the cap reform

In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Florence Gramond

Company: Ipsos MRBI

February 1, 1996

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Sylvie Darier

Company: BVA Group

February 1, 1996

Market research methodology for analysis of retail distribution in agriculture

The paper describes a new market research approach for the analysis of retail distributions choices and efforts when selling agrochemicals to the farmers. The method, called DISTRASCOPE, is based on two specific features: quantified interviews of a...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Gerard Calbrix, Lucienne Ganay

Company: KANTAR TNS Malaysia

February 1, 1996