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Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events
Magnin and Doyle (1994a, June 15). How to increase the chance for success in new products. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/how-to-increase-the-chance-for-success-in-new-products
Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/image-development-and-consumer-reality
Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/brand-personality-modelling
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality
Rao, M. (1994a, June 15). The mismeasure of satisfaction. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-mismeasure-of-satisfaction
Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands
Bona, E. (1994a, June 15). Telebersaglio. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/telebersaglio
Holder, R. (1994a, June 15). Citizens of the European Union. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/citizens-of-the-european-union