Resources Library by ANA

Maximising audience share with research

This paper looks at the results of several years of research delving into the elements that, in the eyes and ears of radio listeners, help make up their ideal 11 radio stations. The findings come as a result of a series of quantitative and...

Catalogue: Radio Research Symposium 1995

Author: David Rogerson

July 1, 1995

Quantity and quality

Broadcasters around the world face similar challenges: how to determine who is listening to their broadcasts, what type of programming appeals to listeners, and how to make their audience share grow. In the United States, an estimated 99.6 million...

Catalogue: Radio Research Symposium 1995

Authors: Rebecca L. Wettemann, Donna M. Vincent

July 1, 1995

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995

Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans

July 1, 1995

The mind's eye

Television is seen as the dominant medium in the UK, because of its visual impact. However, it is expensive to buy, making lengthy campaigns prohibitive to many advertisers. Radio does not have the same visual impact, but it does have the powerful...

Catalogue: Radio Research Symposium 1995

Author: Sharon Prance

July 1, 1995

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995

Author: Eleanor Cowie

Company: British Broadcasting Corporation (BBC)

July 1, 1995

Not only what you do, but how you do it

Radio listening varies widely in terms of context and therefore, in quality and importance to the respondent and in accessibility to memory. On top of the core listening associated with regular behaviour choice and high motivation is a great deal of...

Catalogue: Radio Research Symposium 1995

Author: Tony Twyman

July 1, 1995

The relationship between audience share and audience appreciation

The paper examines the relationship between CBC radio programs' audience size (as measured by BBM estimates of share) and audience qualitative appreciation (as measured by qualitative indices or QI's in the CBC's annual Qualitative Radio Study). The...

Catalogue: Radio Research Symposium 1995

Author: Philip Savage

July 1, 1995

How consumers assess the value of advertising

This presentation proposes that advertising be evaluated in terms of its perceived value to consumers. The discussion is divided into four sections. In the first, some notions about consumer behavior that form the rudiments of a theoretical...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Robert H. Ducoffe

June 15, 1995

Concept testing of product design proposals

In product development, computer-aided design is already established as an effective tool for the generation, modification, analysis, simulation, and evaluation of a product design. The computer can also be regarded as an organizational platform on...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Gerard Loosschilder

June 15, 1995