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Delaney, T. F. (1994a, May 01). Exploding the myth of the middle-aged market. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/exploding-the-myth-of-the-middle-aged-market
Faasse, J. H. (1994a, May 01). Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter. ANA - ESOMAR. Retrieved April 27, 2024, from
Cook, B. (1994a, May 01). Phasing in a new rating methodology. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/phasing-in-a-new-rating-methodology
Gullen, P. (1994a, May 01). Who is really watching the commercials?. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/who-is-really-watching-the-commercials-
Bendali, A. (1994a, May 01). Programme environment and radio audience dynamics. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/programme-environment-and-radio-audience-dynamics
Burgess, Cralley and Patchen (1994a, May 01). Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method. ANA - ESOMAR. Retrieved April 27, 2024, from
Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved April 27, 2024, from
Chavenon and Lejeune (1994a, May 01). Media moments. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/media-moments
Jonas and Wilcox (1994a, May 01). Harmonization of television ratings. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/harmonization-of-television-ratings