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Research papers

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Philippe Cattin, Remi Festa, Alain Le Diberder
May 1, 1994

Research papers

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Richard Montesano
May 1, 1994

Research papers

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Fabrice Carlier, Odile Le Moal
Company: Mediametrie
May 1, 1994

Research papers

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Rachel Mueller-Lust
Company: Nielsen
May 1, 1994

Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994

Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994

Research papers

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Roger Gane
May 1, 1994

Research papers

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Craig T. Gugel
May 1, 1994

Research papers

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris
May 1, 1994