Resources Library by ANA

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995

Author: Penny Young

Company: British Broadcasting Corporation (BBC)

July 1, 1995

Radio listeners' needs, listening behaviour and semiometric analysis

SOBEMAP MARKETING, a polling organisation belonging to the SOFRES group, has been carrying out audience research by listener’s report for RMB/RTBF since November 1991. On its own initiative, this organisation has been introducing semiometry to...

Catalogue: Radio Research Symposium 1995

Authors: Michele Losange, Dominique Zaczek

July 1, 1995

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union. International broadcasters have hoped to stem the loss of listeners on shortwave frequencies...

Catalogue: Radio Research Symposium 1995

Authors: Susan Gigli, Michael Haney

July 1, 1995

Radio audience measurement systems across Europe

This paper follows up a range of issues about the validity and reliability of radio audience measurement systems across Western European countries. Evidence of their unreliability was in particular demonstrated by what can happen to a country's radio...

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

July 1, 1995

Radio research in Germany

At the beginning of 1995 a multi-million Mark research project was launched by the radio networks involved in the media analysis association, Arbeitsgemeinschaft Media-Analyse e.V. or AG.MA for short. The object of this project is to investigate the...

Catalogue: Radio Research Symposium 1995

Author: Dieter Müller-Veeh

July 1, 1995

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995

Authors: Erik Dalen, Tor Fuglevik

July 1, 1995

The contribution of qualitative audience research for programming and market segmentation

"Radio NRW" is the biggest private radio station in Germany. It is broadcasted in the state of Northrhine-Westfalia (NRW) and thus it is competing against some of the public programmes, that have a huge competitive potential. It is therefore vital to...

Catalogue: Radio Research Symposium 1995

Author: Werner Schurmanns

July 1, 1995

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995

Author: Aine O'Donoghue

July 1, 1995