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Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Research reports

Country Market Research Report 2020: Thailand

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Country Market Research Report 2020: Thailand. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/country-market-research-report-2020---thailand


Research reports

Country Market Research Report 2020: Vietnam

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Country Market Research Report 2020: Vietnam. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/country-market-research-report-2020---vietnam


Videos

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020
Authors: Alex Wilman, Nicholas JianHao Lee
Companies: Northstar Research, FigureFigure Studios
September 16, 2020
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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


Videos

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Leanne Tomasevic, Grant Feller
Companies: GF-Media, Truth Consulting
September 16, 2020
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Citation

Tomasevic and Feller (2020a, September 16). The power of bad. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-power-of-bad


Videos

The global insights industry: Trends and forecasts

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is...

Catalogue: Insights Festival 2020
Author: Xabier Palacio
September 16, 2020
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Citation

Palacio, X. (2020a, September 16). The global insights industry: Trends and forecasts. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-global-insights-industry-trends-and-forecasts


Videos

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 16). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline


Videos

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 16, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 16). Brands Connect: Episode 1. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-connect-episode-1


Videos

Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020
Authors: Urpi Torrado, Arlette Leumbou
September 16, 2020
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Citation

Torrado and Leumbou (2020a, September 16). Build diversity and benefit from it. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/build-diversity-and-benefit-from-it